'Reputation management' sounds great, but what are the practical benefits for your organisation?
Here are 10 good reasons why you need PR.
1. It will get you noticed
People can only choose your organisation if they're aware of you, and understand what it is you offer. We all tend to trust most, what we know best.
2. It will enhance your reputation
It's your most valuable asset - a powerful source of competitive advantage. PR can protect and enhance the value people put on your organisation. It can make you 'the right choice.'
3. It will create a premium value for your goods or services
Perception is everything. The overall impression of your organisation - from its media profile, to its website, to the way its phones are answered - determines its perceived value.
4. It will open up new markets
Greater public interest means new enquiries and new referrals.
5. It will make your budgets work harder
Bill Gates famously said that if he was down to his last dollar, he would spend it on PR. That’s because positive editorial coverage (news or features) is so much more valuable than advertising.
It's credible and authoritative - a neutral independent party (the journalist) has decided you're worth reporting on. In an era when many people are cynical about the bias of advertising messages, that's worth a lot.
What's more, a good PR story can reach a far wider audience across a range of media, far more cost-effectively than paid-for advertising.
6. It will shorten the sales process
If you're already being read about and talked about, you're more likely to be respected and trusted - giving you a significant head start in the market place.
7. It will motivate your staff
Everyone likes seeing recognition for their efforts.
8. It will attract the best new people
Most potential recruits prefer to work for an organisation they've heard of and know a bit about.
9. It will create a dynamic image
Organisations which communicate regularly and effectively are perceived as being the most dynamic and successful.
10. It will promote understanding between you and your stakeholders
The benefits of good communication help develop stronger relationships at every level - winning the hearts and minds of those with the power to influence your organisation.
