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The brief:
MVMP enlisted our support in implementing a media relations programme to promote and highlight the regeneration work it was conducting in former coalmining communities in Derbyshire and Nottingham.
The approach:
Over five years, we liaised with stakeholders and personnel at every level to identify the work being done across the Meden Valley site: destroying neglected, untenable housing, developing new housing, bringing residents together to create new communities and building schools, playgrounds, and creating employment in deprived areas.
We liaised with national, regional and trade press to draw attention to the work Meden Valley Making Places was carrying out, through journalist visits, profile pieces, case studies, investment and news updates, backing up positive PR pieces with investment values, employment statistics and success stories.
The result:
After five years of continued media relations support, resulting in the publication and broadcast of thousands of invaluable news articles, Meden Valley Making Places has reached a successful conclusion. Now rebranded ‘Making Places’, the regeneration organisation is identifying new regions in which to focus its support, and Quicksilver PR will be the first to announce the project when it begins!
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